信阳市高校教师体育消费调查分析

On the sports consumption of college teachers in Xinyang city

采用查阅文献资料、问卷调查、访谈、逻辑归纳、数理统计等研究方法,对信阳市高校教师的体育消费现状进行调查与分析,结果表明:河南信阳市高校教师体育消费水平较高,体育消费结构仍然是以体育实物和体育信息消费为主,体育实物消费的主要场所是小型体育用品商店。

The sports consumption situation of college teachers in Xinyang city is analyzed with methods of document re- search, questionnaire, interview, logical induction and mathematical statistics. The result shows that teachers＇sports con- sumption level is higher, sports material consumption and information consumption is the main consumer behavior in con- sumption structure and small sports shop is the main place of sports consumption.