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淘宝:做平台就是在做服务 被引量:2

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摘要 不可否认,淘宝仍然是中国市场中最大、最成功的平台。作为一个平台企业,淘宝在平台建设、第三方服务中获得的经验、走过的弯路,都值得后来者汲取。
作者 钱丽娜
出处 《商学院》 2012年第9期21-25,共5页 Business Management Review
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  • 8何跃鹰,梁雄健.网络效应、市场锁定与标准选择-移动终端操作系统的标准博弈[J].International Conference on Engi-neering and Business Management,2010:5797 - 5800.
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