翻译学视野下的英文广告功能释读

Interpretation of the Functions of English Advertisements from the Perspective of Translatology

广告以推销商品为最终目的,其主要功能是提供信息、劝说人们行动。由于英汉语言的差异,译者可根据不同受众,采用较为灵活的翻译策略,以使广告译文的语言精练生动,富有吸引力,符合目标读者的经验和反应,达到有效传递信息、唤起读者感应和行动的目的。

The final purpose of advertising is to promote the sales of goods. Its main function is to provide information and advise people to take action of purchasing goods. Due to the difference in English and Chinese languages, translators can adopt relatively flexible translation strategies to make the translation of advertisements attractive and meet the expectation of target readers so as to effectively convey information and arouse readers＇ resonance.