Web2.0环境下的“网络推手”现象案例研究

A Junior Research of Net-cheaters by Case Study in the Environment of Web 2.0

Web 2.0的出现使得"网络推手"现象已经成为目前网络中不可忽略的一个现象,并且随着众多网络推手公司等的成立,"网络推手"行业正逐渐产业化。采用案例研究方法,并经时序分析和逻辑模型分析步骤,通过对所选取的"天仙MM"和"我爸是李刚"事件的分析,研究得出"网络推手"事件的演进阶段;寻找出"网络推手"炒作的基本流程,并构建了"网络推手"炒作模式图。研究具有深入了解"网络推手"现象炒作原理和其中群体协作模式的意义。

With the development of web 2.0, Net-cheaters have become a phenomenon which cannot be neglected. And after the estab- lishment of many network promoter Companies, the Net-cheaters have been gradually indus^alized. Based on the analysis of the selected cases of ＂Angel MM＂ and ＂My dad is Li Gang＂, the paper identifies the mechanism of the development and evolution of the Net-cheat- ers＂ activities, finds out the basic process of their sensationalization, and builds up a Net-cheaters sensationalization pattern. The conclu- sions can help us understand Net-cheaters more deeply.