户外广告如何提升城市形象——以澧县县城户外广告专项规划为例

How To Improve The City Image by Outdoor Advertising——Take the Case of the Outdoor Advertising Special Planning of Lixian

在高楼迭起的同时,户外广告也依附着建筑与道路蓬勃发展起来。但其中存在着户外广告管理缺失问题,一些无序设置、违法设置、残旧破损的户外广告设施长期占用城市道路,影响市容市貌和道路交通安全。本文以澧县县城户外广告专项规划为例,分析户外广告如何提升城市形象。

With the development of tall buildings, meanwhile, outdoor advertising flourished, by attaching buildings and road. However, outdoor advertising absence of management problems, there is disorder setting, illegal setting and the long-term damage of outdoor advertising occupied city road, influenced appearance of city and road traffic safety. The paper takes LiXian outdoor advertising special planning of county as example, analyzing how to improve the image of city by means of outdoor advertising.