期刊文献+

对营销策略在团购网站应用的研究

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摘要 团购并不是一个新鲜的词汇,网络团购是电子商务的新兴产物,网络团购正成为消费者经常采用的消费模式,在网上进行团购活动不仅给消费者带来实际利益.而且给企业带来新的商机,本文首先定义了团购网站,然后分析了团购网站给消费者和商家带来的好处,最后提出了团购网站的营销策略。
作者 徐婷婷
出处 《大观周刊》 2012年第39期302-302,284,共2页
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