亚洲饮料市场发展趋势分析

Analysis of Asian beverage markets

知己知彼,百战百胜。各国食品或饮料生产商除要不断研制新配方、新产品,以保持市场竞争力,还要了解其他地区的市场发展趋势。 日本饮料市场 绿茶——日本的普遍饮料 1999年,茶饮料中最畅销的产品为绿茶和12种、16种或更多种的混合品茶饮料,目前,绿茶约占碳酸饮料市场份额80％。绿茶年销售量约1.75亿箱,位居茶饮料之首。

Improving product quality and understanding the situation of overseas markets are the important principles to retain competitiveness and gain more market share. The beverage markets in Japan, China and the Middle East and Gulf Region, therefore, will be introduced to you as a reference and basis for comparison.