农民专业合作社内部社会资本对成员满意度的影响——以管理正规化程度为调节变量

The Influence of Internal Social Capital on the Satisfaction of Members of Farmer Cooperatives:Moderating Role of the Level of Standardization of Management

文章以北京、河北、河南、山东、安徽和内蒙古6个省(市)的59家农民专业合作社的186名社员作为研究对象,考察了合作社内部社会资本与成员满意度之间的逻辑关系,并探讨了管理正规化程度对该作用过程的影响。研究发现:合作社内部的结构型社会资本与认知型社会资本对成员的当前满意度、长远满意度及总体满意度均有显著正向影响。管理正规化程度负向调节着上述影响机制的某些方面,即在多数情况下,合作社内部社会资本对成员满意度的作用,会随着管理正规化程度的提高而减小。

This article investigates 59 Farmer Cooperatives and 186 of their farmer members in Beijing, Hebei, Henan, Shandong, Anhui and Inner Mongolia and examines the logical relationship between internal social capital and members＇ satisfaction with their farmer cooperative, and also investigates the level of standardization of management on their satisfaction. It reaches the following research conclusions ：both the structural social capital and cognitive social capital of farmer cooperatives significantly positively influence members＇ current satisfaction, long - term satisfaction and total satisfaction, the level of standardization of management plays a moderating role between them, and in most situations the internal social capital will raise or lower their satisfaction depending on the level of standardization of management.