5We are living through the third great power shift in modern history. The first was the rise of the Western world, around the 15th century. It produced the world as we know it now-science and technology, commerce and capitalism, the industrial and agricultural revolution. It also led to the prolonged political dominance of the nations of the Western world. The second shift, which took place in the closing years of the 19th century, was the rise of the United States. Once it industrialized, it soon became the most powerful nation in the world, stronger than any likely combination of other nations.During this Pax Americana, the global economy has accelerated dramatically. And that expansion is the driver behind the third great power shift of the modem age: the rise of the rest. Zakaria, F. (2008). The rise of the rest. Newsweek, May, 12, 24-31.
6J.Z.爱门森编译.《欧美传播与非欧美传播中心的建立》,浙江大学出版社,2009年,扉页.
7China Media Research, September 2005/Vol. 1 No. 1
8In social life, cultural identity is always associated with a particular model of cultural, it shows the degree of confirmation of their common culture between members of a culture, it is the symbol for individuals and groups to self-defined, distinguish the differennt other and strengthen their cohesion in the same sense of cultural content into a common group. Mouica Shelly, ed. , Aspects of European Cultural Diversity (London, UK: Routledge, 1995), p. 1194.
