基于问卷调查的高校阅读推广活动评价

The Evaluation of University Reading Promotion Activities Based On Questionnaire Survey

归纳17种高校阅读推广活动的形式,提出评价阅读推广活动的14个指标。组织24所高校2038位大学生和21所高校图书馆阅读推广活动的69位负责人,对大学生阅读现状与困难、阅读推广活动的影响因素、17种阅读推广活动进行调查和评价。图书馆应针对大学生的阅读需求和解决大学生的阅读困难开展阅读推广活动。分别得出阅读推广活动中"大学生参与广度的活动"、"大学生参与深度的活动"、"大学生最满意的活动"、"对于大学生最有效的活动"的排序,以及"阅读推广最费力的活动"和"阅读推广最省力的活动"排序。最后,针对大学生和图书馆对于调查问卷的看法进行比较分析。

The paper summarizes 17 kinds of University reading promotion activities, puts forward 14 evaluation indexes. 2038 college students of 24 universities and 69 persons in charge of reading promotion activities in 21 university libraries are organized to fill in the questionnaire. The survey includes 3 aspects as follows, the current situation of university students＇ reading difficulties, reading promotion activities influence factors, investigation and evaluation of 17 kind of reading promotion activities. The library should host reading promotion activities mainly solving the problem of college students＇ reading difficulty. Reading promotion activities of ＂ College Students＇ participation in the breadth of activity＂,＂ College Students＇ participation in the depth of the activity＂, ＂the most satisfying activity＂, ＂the most effective activity for college students＂, and ＂the most Laborious of reading promotion and activities＂ , ＂the most labor-saving of reading promotion activities＂ are sorted. Finally, perceptions in view of college students and the library for ques tionnaire are analyzed comparatively.