摘要
通过架构金融平台,捷豹路虎中国希望能让更多的力量参与到经销商网络的拓展运动中,并以此平衡和撬动整个供应链上的资源。
'Be a wolf or die', this is the established survival pattern for the automobile industry since long time ago. However, as the automobile market in China is actually becoming weaker since late last year, more cars are sold but the profit has been decreasing due to lower prices. The automobile market is getting off the high way. If they continue to fight like wolves, they won't have any opportunity to make transformation for long-term development. Sichuan Huitong Luhua Auto Sales Co., Ltd. is a major dealer of the luxury automobile brand Jaguar Land Rover in China. In the recent years, they have found that the consumption mode of Chinese car buyers have changed, for example, more people tend to take loans to purchase a car, and such customers has need for financial services. Together with the manufacturer Jaguar Land Rover, Huitong Luhua is trying to change the positioning of car dealers: by providing comprehensive and flexible financial services for the customers, the dealer is trying to become an automobile service provider. This passage will uncover how they made the change.