CBA俱乐部命名及标识设计的文化探析

Cultural Analysis of Naming and Logo Design of CBA Clubs

运用文献资料法和比较研究法,对CBA俱乐部物质层文化的重要组成部分——俱乐部(球队)的命名和标识设计进行分析。结果显示:CBA俱乐部命名方式及标识存在设计过于单一,缺乏特色和文化内涵;俱乐部及球队名称商业色彩过浓;俱乐部标识设计不够简洁美观等问题。建议:俱乐部命名及标识设计应突显特色、深化内涵;俱乐部及球队命名应改变传统模式,减少商业色彩;俱乐部标识设计应简洁精致、符合美学原理等。

Analyses the important constituent parts of physical culture of the CBA clubs--naming and logo de sign by using the methods of documentation and comparative research, and puts forward some suggestions in allu sion to the deficiency, so as to provide reference for the culture construction of the CBA clubs. Conclusion ： The naming and logo design of CBA clubs are too oncfold, and lack of features and cultural connotation; The com mercial colour of the names of clubs and teams is too thick ; The logo design is not concise and elegant, etc. Sug gestion： The naming and logo design of the clubs should be highlighted characteristic and deepend connotation; The clubs should change the traditional pattern of naming, and reduce commercial colour; The logo design should be more concise and delicate, and accord with aesthetics principle, etc.