品牌管理战略对中国企业的启示

The Brand Management Strategy of Chinese Enterprises

品牌是以产品、质量、服务为核心的系统工程,中国企业的性质以中小企业居多,直接利益的驱动和对品牌的理解偏差对品牌的科学管理造成了很大冲击,近些年来品牌管理日益受到重视。因此,如何打造品牌管理,已经成为中国企业发展的主题。文章对成功跨国企业品牌管理战略进行分析,总结了品牌管理战略为中国企业带来的几点启示。

the brand is the product, quality, service as the core of the system engineering, the nature of Chinese enterprises to small and medium enterprises, direct interest driving and to the brand understanding deviation on the brand management has caused great shock, brand management has been paid more and more attention in recent years. Therefore, how to build the brand management of Chinese enterprises, has become the theme of development. The success of multinational corporate brand management strategy for the analysis, summarizes the brand manage- ment strategy of Chinese enterprises to bring a few enlightenment.