客户关系管理在高校图书馆中的应用研究

Study on the Application of CRM in University Libraries

把客户关系管理(CRM)系统引入高校图书馆,是高校图书馆实现向"以读者为中心"的工作模式转变的有效措施。文章分析了高校图书馆引入CRM的意义,并就目前高校图书馆如何应用CRM提出了几点方法和策略。

To introduce CRM system into University library is an effective measure for university libraries to achieve the transition of ＂reader - oriented＂ working mode. The article analyses the significance of introducing CRM into university libraries and ptlt forward some methods and strategies on how to apply CRM in university libraries at present.