我国电视台标志的图形结构剖析

Analysis the Graphic Structure of Television Logo in China

文章分析了我国电视台标志的图形元素的分类与表现形式,论述了我国电视台标志图形的太极图结构、对称与均衡结构、共用结构、附形结构等结构性形式,进一步论述了我国电视台标志图形的发展趋势,提出了我国电视台标志的图形结构,应根据各电视台的传播范围与目标定位来选择不同的图形元素与结构方式,促进我国电视台标志设计健康发展。

The article analyzed graphic elements and manifestation in our country television logo, discussed Taiji graph structure, symmetry and balanced structure, share structure, the structural form of structure in our country tel- evision logo, further discussed development trend of graphic in our country television logo, put forward the graphic structure in our country television logo, according to dissemination and target position to choose the different graphic elements and structure on the television, to promote healthy development of television logo design in our country.