节庆活动产业化发展初探——以南宁国际民歌艺术节为例

On the Industrialization Development of Festival Activities——Take Nanning International Folk Songs Art Festival as an Example

产业化发展是我国节庆活动发展的一个趋势，目前国内已形成的节庆产业带充分说明了这一发展是可行的。南宁国际民歌艺术节作为节庆活动的代表，按传统的发展模式暴露出了经营单一、市场化不高等问题，可以尝试产业化发展道路，利用其多元化经营、多元化筹资等优势，实施包括“制定中长远规划”、“深入发掘民歌”、“发挥民歌溢出和辐射作用”等一系列产业化发展策略来摆脱问题。

Industrialization development is a development tendency of festival activities in our country. So far a domestic festivity industry zone has been formed, which proves that such a development is feasible. As a representative of festivity, Nanning International Folk Songs Art Festival followed the traditional development mode and exposed such problems as single management and low marketization. It is perhaps feasible for it to try industrialization development by making use of diversified management and financing. Then it carries out a series of industrialization development strategies such as setting up mid--term and long--term planning, further digging on folk music and bringing folk music extension into full play to avoid problems.