论消费语境下中国电影改编中的后现代趋向

On the Post-modern Tendency of China Film Adoption in Consumption Context

商品大潮的喷涌和西方"后学"的观念输入,使得1990年代以来的中国电影改编不可避免地具有迎合大众消费的世俗倾向和造梦功能。它主要表现在建构金钱神话、增殖性爱话语、崇尚暴力美学等多个方面,源于此的欲望生产与再生产已经成为覆盖大众文化的绮丽神话,并转化成一种新的意识形态权力控制人们的精神和意识,与无所不能的"市场权力"相媾和,共同制造出后现代社会彰显世俗性、平面性的消费文化景观。

Since 1990s＇, with commodity economy tiding and the western concept postmodernism being adopted, mass consumption has inevitably been met with China＇s film adaptation by secularizing expressions and making dreams in films, which mostly consist of setting up money myths, proliferating sexual discourse, advocating violence aesthetics, and so on. Production and reproduction of desire have already become fantastic myths that dominate popular culture and then have been changed into a new kind of ideology authority that control people＇s mentality and consciousness. The combination of the ideology authority and the omnipotent market authority features secular and flat consumer culture in post-modern society. Reading, cautioning and reflecting of true color of desire myths will have a significant impact on reaffirming and restoring the authenticity and deep writing pattern of literarv products.