基于竞争优势视角的浙江汽车用品产业升级路径选择研究

Research on Industrial Upgrading Path of Automobile Accessories in Zhejiang Province from the Perspective of Competitive Advantage

随着国内外形势的变化,浙江汽车用品产业面临生产成本上升、产品附加值低、创新能力不足等诸多问题,升级已经成为产业发展的必由之路。竞争优势理论认为,提高产业竞争力是一个系统工程,需要压力、自身实力以及相关优势条件,同时也需要政府政策支持。文章基于竞争优势视角,找出了适合浙江汽车用品产业的升级路径:通过增强产品创新能力实现"产品升级",通过构建更具竞争力的创新优势和服务优势来推动实现"功能升级",同时在政府的扶持政策下达到产业竞争力的提升,从而实现产业升级。

With the change of domestic and international situations,the automobile accessories industry in Zhejiang Province is facing many problems,such as rising cost of production,low added values of products,short of innovative ability.So the industrial upgrading has become the only way for the development of automobile accessories industry in Zhejiang Province.According to the competitive advantage theory,it’s a system engineering to improve the industrial competitiveness,which needs pressure,strength and related advantages,and also needs the support of government policies.In this paper,for promoting the industry upgrading,a suitable upgrading path has been presented from the perspective of competitive advantage,which is realizing the ＂product upgrading＂ through enhancing product innovation ability,promoting the realization of ＂function upgrading＂ by building more competitive advantage and service advantage,and improving the ＂industry competitive power＂ with support of government policies.