期货公司服务农产品产业链客户模式研究

Research on the Customer Service Mode for Futures Company to Agricultural Industry Chain

时代背景已经由单纯的加工制造/种植变为"金融+制造/种植",国内农产品价格受到全球价格尤其是期货价格的影响。在金融市场与农产品及其加工业关系不断深化的过程中,文章从农产品期货、现货市场以及季节性特点出发,剖析各品种产业链特点,明确不同产业上中下游企业所需差异化服务,设计出期货公司服务农产品产业客户的模式,对于促进产业发展和培育成熟的期货市场,夺得农产品定价权具有深远意义。

The domestic prices of agricultural products are impacted by global prices especially the futures prices,as the age background has already changed from simple manufacturing/planting to ＂finance ＋ manufacturing/planting＂.During the deepening process of the connection of financial market and agricultural product as well as it’s machining,it has great significance to do the following things,the first thing is analyzing the characteristics of each industry chain starting from futures market,spot market and the seasonal features,the second thing is making clear the differentiated services needed by all the enterprises in each industry,the third thing is designing the customer service mode for futures company to agricultural industry chain.They are important to the promotion of development of industry and futures market,and to win the agricultural product pricing.