区域产业品牌的金融外部性约束与突破——以广东专业镇为例

Restriction and Breakout against Pecuniary Externality in Regional Industry Brand——A Study on Professional Town in Guangdong Province

"专业镇"这个区域产业品牌为广东省经济发展做出了巨大贡献,但由于广东省区域产业品牌效应仅限于产业市场、与消费品市场中居民消费品牌的认知差距加大以及对区域经济发展的作用不均衡等原因,广东省区域产业品牌的金融外部性不断弱化,约束了区域产业品牌的进一步发展。因此,广东省应将加强技术创新、加强国内市场的开拓以及实现梯度区域产业品牌作为重点,以突破区域产业品牌的金融外部性约束,充分发挥区域产业品牌对广东省经济的促进作用。

＂Professional Town＂ which is a regional industry brand has made a great contribution to the economic develop- ment in Guangdong Province. However, due to the limited effect on industrial market of regional industry brand in Guangdong Province, increasing disparity between the effect of regional industry brand and consumer perception, and the unbalanced impact upon regional economic development, etc. , the pecuniary externality of regional industry brand is weakening in Guangdong Prov- ince, which restricts the further development of regional industry brand. Therefore, Guangdong Province should strengthen tech- nological innovation, develop the domestic market and construct gradient regional industry brand to break out the financial exter- nality restriction.