桥头堡战略下云南旅游业国际化问题研究

Internationalization of Yunnan's Tourism Industry under the Guidance of the Gateway Strategy

国际化是旅游业的发展趋势,国内研究多集中在国家宏观层面,缺乏对具体地域开发的关注。改革开放以来云南旅游业的成就有目共睹,但也面临旅游资源赋存不容乐观、产业升级受阻等问题,旅游业"走出去"是突破困境的重要选择。"桥头堡"战略的提出,将在产业政策、通道建设、区域金融中心构建以及融资、用汇等方面为云南省旅游业国际化提供支持。面对机遇,云南旅游业应以东南亚南亚为核心拓展区域,以资本、才智输出为主要模式,促进产业的转型和升级。

Internationalization is the general trend of tourism development but most domestic studies have focused on the macro - level issues of our country rather than on the regional level. Though Yunnan＇ s tourism industry has made great progress since the opening - up and reform in China, it still faces such problems as the standstill of its tourism development and the shortage of new tourism re- sources. Overseas expansion is its best choice for further development, and Yunnan＇ s Gateway Strategy will provide favorable policies in terms of infrastructure construction, economic and trade cooperation, financing projects, and foreign exchange rates. Thus, Yun- nan＇ s tourism should focus on its development in Southeast Asia and South Asia, and adopt capital investment and knowledge economy as the major models for its transformation and upgrading.