我国高校广告学教育中存在的问题与对策研究

随着我国广告业蓬勃发展,其人才缺口日益加大,而我国高校广告专业培养的毕业生的专业水准与市场需求尚存在一定差距。在分析当前我国高校广告教育现状与存在问题的基础上,提出应整合教育资源,优化师资结构,科学合理地设置课程。

Along with the vigorous development of advertising industry in China, the talent gap is becoming larger and lar-ger. But there is a certain gap between university advertising professional graduates of professional standards and market de-mand. By analyzing present situation of advertisement education and the existence problems,it suggests to integrate education resources, optimize the structure of teaching staff, scientificly and rationally set up curriculum setting.