黑龙江省大米品牌化现状及影响因素分析

Analysis of Present Situation of Rice Market and factors to Influence Rice Brands in Heilongjiang Province

当前大米市场的角逐已经进入了品牌竞争的新时代,品牌已成为当前消费者衡量大米品质和大米安全性的主要依据之一,更是企业进行大米产品市场竞争的主要方式。主要对黑龙江省大米品牌化现状及影响因素进行分析。

The rice market has entered the new era of brand competition. Brand has become the prime means for consumers to measure the quality and safety of rice ,and it is one of an important competition means in the rice market. This thesis analyzes the current situation of rice brands and the factors to influence the rice market competition in Heilongjiang Province.