日本震后浙江入境旅游市场应对策略研究

Research on the Inbound Tourist Market of Zhejiang Province after the Earthquake in Japan

日本向来是浙江入境旅游倚重的客源市场,近年来,日本、韩国这两大浙江省核心国际客源市场所占的份额有所变化,此状况究竟是源于市场结构的变化还是表明日本客源市场的逐步疏离,需要厘清。尤其在经历东日本大地震之后的现今,把握日本游客海外出行的最新动向,掌握日本入境客源市场的内在特征尤为必要。在此基础上,结合浙江旅游资源特色,综合探讨应对策略,以期稳固浙江入境旅游市场。

Japan is an important tourist market of inbound tourism for Zhejiang province . In recent years, Japanese and Korean market share has changed. Whether it is due to the change of market structure and Japan tourist market or not , it is worth studying. It is necessary to study the situation of Japanese tourist market in last few years, especially after the big earth- quake , to grasp the market change trend . The paper discusses the strategies to make tourist market of Zhejinag province develop stable and healthily.