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突发事件下大学生行为舆论的特征及引导策略

THE FEATURES & GUIDING STRATEGY OF COLLEGE STUDENTS' BEHAVIORIAL OPINION UNDER THE INFLUENCE OF UNEXPECTED EVENTS
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摘要 突发事件发生时,青年大学生群体极易产生一些集合行为,使隐形舆论质变为行为舆论,带来严重影响。如何掌握学生行为舆论的特点,适时干预,加强引导,是一个亟待解决的重大问题。通过对突发事件下大学生行为舆论的介绍,分析了该行为舆论的特征,从强化思想政治教育、建立信息管理制度、关注意见领袖动态、利用正面舆论引导4个角度,探讨了高校对该行为舆论的引导策略。 When unexpected events occur, college students are more prone to some collective behavior which brings about serious effect by turning invisible public opinion into behaviorial opinion in nature. It is of great significance to master the characteristics of college students' behaviorial opinion, to implement timely intervention and guide it. The paper introduces college students' behaviorial opinion when unexpected events happen and analyzes the features of their behaviorial opinion. It then discusses universities' strategy of guiding opinion from four aspects: strengthening the political and ideological education, establishing information management system, paying attention to the performance of opinion leaders, using the role of positive public opinion.
作者 韩玉
出处 《河南工业大学学报(社会科学版)》 2012年第3期103-106,共4页 Journal of Henan University of Technology:Social Science Edition
基金 河南工业大学教学研究项目辅导员专题项目(FDY1007)
关键词 突发事件 行为舆论 引导策略 unexpected events behaviorial opinion guiding strategy
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