基于旅游者视角下的鄂西圈旅游竞争力影响因素研究

An Empirical Research on the Factors of Tourism Competitiveness of the Western Hubei Eco-cultural Circle based on Tourists' Perspective

本文选取旅游者的微观视角为研究的切入点,对鄂西生态文化旅游圈(鄂西圈)旅游竞争力影响因素进行了实证研究,发现直接对该区域旅游竞争力起作用的是市场需求状况和区位条件,而区域旅游资源、旅游支持因素、区域旅游管理都通过市场对该区域的旅游竞争力起间接作用;同时通过路径分析得到了相关因素之间以及相关因素对区域旅游竞争力的影响程度,其中市场需求的影响系数最大。最后提出了提升鄂西圈旅游竞争力的一些建议。

Starting from the micro perspective of tourists, this paper does an empirical research on the factors of tourism competitiveness of the Western Hubei Eco-cultural circle. We found that the market demand and the location conditions play a direct role in the regional tourism competitiveness, while regional tourism resource, tourist supporting factors and the regional tourism management just play an indirect role in the regional tourism competitiveness by means of the market. Simultaneously, we concluded the affection degree be- tween related factors and explored the related factors＇ effect on the tourism competitiveness by path analysis. Finally we found that market demand is the largest influence coefficient. At last we put forward some suggestions on improving the tourism competitiveness of the Western Hubei Eco-cultural circle.