怀化旅游资源的现状与思考

The Present Situation and Thinking of the Tourism Resources in Huaihua

本文以对怀化旅游资源调查为依据,分析怀化市旅游业目前发展的现状、机遇与挑战,并提出要借助外部机遇整合区内旅游资源,强化营销手段,塑造旅游品牌,发挥怀化独特的区位、资源优势等建议,以冲破怀化旅游发展的"瓶颈",走出具有怀化特色的旅游发展之路。

It is based on the investigation of the tourism resources in Huaihua city, analyzing the current situation of tourism industry manufacture, opportunity and challenge. In order to broaden Huaihua city＇s tourism development and establish a tourist style of Huaihua, it puts forward to use external opportunities in tourism resources integration, strengthen the marketing method, shape tourism brand, take the unique geographical and resource advantages of Huaihua city.