安徽皖籍大学生体育旅游行为调查研究

Investigation on the Sport Tourism Behaviors of College Students Studying in Anhui with Anhui Origin

对安徽皖籍大学生体育旅游选择的认知度、出游方式、消费能力等体育旅游行为进行调查研究,并根据数据分析得出安徽皖籍大学生绝大多数对体育旅游是既喜欢又不了解,最感兴趣的项目是健康型,出游时间相对集中在暑假和周末,喜欢选择夏、秋两季出行,出行多数选择火车和汽车,多数月生活费在500元到800元之间,体育旅游消费能力随着金额的增加呈递减的消费趋势。因此,相关部门应加强对安徽皖籍大学生体育旅游知识的宣传,努力开发针对安徽皖籍大学生的中低档健康型体育旅游项目。

This paper investigates the sport tourism behaviors of college students studying in Anhui with Anhui origin including the students＇ awareness of the choice of sport tourism, their ways of traveling and consumption ability and so on and based on the ＂analysis on relevant data the paper concludes that most of the college students studying in Anhui with Anhui origin like sports tourism but know little about it, they feel most interested in health tourism, most of them travel in summer vacation and at weekends, they like traveling in summer and autumn, they fi^vor going traveling by train or coach, most of the students spend five hundred to eight hundred yuan per month as their living expense and they will consume less in sport tottdsm as the tourism price increases. In light of these, the departments concerned should put more efforts in publicizing knowledge related to sport tourism to college students studying in Anhui with Anhui origin and try hard to develop some low price health tourism programs for these college students.