基于转型升级的广东文化旅游发展研究

On Development of Culture Tourism in Guangdong Under the Background of Transformation and Upgrading

文化是旅游活动产生的主要驱动力,发展文化旅游是旅游转型升级的客观需要。回归分析实证表明,广东旅游业对一、二、三产业及广东整体经济发展具有极强的拉动效应。但广东旅游产品仍然以观光旅游为主,应当顺应消费者需求变化及需求特点,努力提升旅游的文化内涵,大力发展文化旅游,以实现旅游转型升级和提高旅游竞争力。

Culture produces the main driving force of the development of tourism, culture tourism is the objective need of transformation and upgrading of tourism. Regression analysis demonstrated that, tourism industry in Guangdong has a very strong pulling effect on the primary industry, secondary industry, tertiary industry mid overall economic develop- merit. However, tourism products remain sightseeing in Guangdong, we should comply with the consumer demand change and demand characteristic, strive to enhance the tourism culturel connotation, vigorously develop the culture tourism, in order to achieve the transformation and upgrading of tourism and improve competitiveness of tourism.