大连市网球人口消费情况的调查与分析

Investigation and analysis of the consumption on tennis sports in Dalian city

自2011年法国网球公开赛冠军"娜姐"之后,国人酷爱网球的程度再度掀起热潮.大连是我国网球运动开展较早、发展较好且网球赛事、网球选手和网球爱好者较多的城市之一.从全市网球人口有关网球消费现状的调查研究入手,通过实地考察、访谈和调查问卷等方法对网球人口在购买器材情况的调查、信息消费情况的调查、观看网球比赛情况的调查、用于场地消费的情况调查、网球消费者结构的调查等,分析大连市网球人口的网球消费结构、性别结构、年龄结构、职业构成、文化程度和收入水平,提出扩大网球人口数量、提高网球群体的消费水平、建造良好社会环境等对策建议.

Since Na Li won the championship of 2011 French Open, Chinese＇s preference on Tennis has been sweeping over the whole country. Tennis was carried out in Dalian at an early age, and it is well-developed, The infrastructure of Tennis Sports in Dalian is on the top list in China, this can be viewed by the amounts of tennis matches, tennis players and the enthusiasts. This article concerns on the investigation of the consumption on Tennis Sports in Dalian City. By using various methods such as field visits, interviews and questionnaires, we did some researches on the consumptions of e- quipment and visiting on courts, information sharing, matches watching, and structure of the con- sumers who play Tennis. According to the results, we did more analysis on the people who play ten- nis to find out the structure of Tennis consumers, Gender ratio, Age structure, Professional catego- ry, Education and income level. In further, we proposed a few advices and countermeasUres on how to expand the amount of people playing Tennis, to enhance the consumption level, and to build a good social environment of Tennis Sports.