摘要
在游客满意度概念的基础上,对拉萨市游客满意度进行了实地调查,运用IPA分析法对满意度进行了分析,发现拉萨市旅游业在发展过程中存在的问题,并提出改善和提高拉萨市游客满意度的措施,以促进其健康发展。
On the base of customer satisfaction,the article collects data and examines tourists＂ satisfaction in Lhasa by applying Importance-Performance Analysis（IPA）. The article finds out the problem in the developing of Lhasa tourism and points out corresponding measures to improve Lhasa tourism,so as to promote it＇s healthy development.
出处
《科技和产业》
2012年第9期78-80,163,共4页
Science Technology and Industry
关键词
游客满意度
IPA分析法
拉萨
tourist satisfaction
IPA analysis method
Lhasa
