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组合战略的研究综述与展望 被引量：1

Review and Prospect of the Combination Strategy
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摘要 组合战略建立在通用的基本战略分类基础上,通常指低成本战略与差异化战略的组合。论文阐述了一般战略的分类和组合战略的概念,对稳定环境和多变环境下组合战略的研究进行了回顾和梳理,最后评价了组合战略的发展状况,并提出了可能的研究议题。 based on Porter＇s generic business-level strategies, the combination strategy is usually refers to a combination of low cost and differentiation. Firstly,the paper presents the classification of generic strategies and the concept of combination strategy, secondly, we reviews relative research of combination strategy in stable environment and dynamic environment. Finally, this work discusses the development of combination strategy and suggests future possible issues.
作者 陈静 王佳
机构地区 华侨大学工商管理学院 厦门大学管理学院
出处 《科技和产业》 2012年第9期118-121,共4页 Science Technology and Industry
基金 华侨大学"侨办"科研基金资助项目(11QSK02)
关键词 组合战略 低成本战略 差异化战略 超竞争 combination of strategy overall cost leadership differentiation hyper competition
分类号 F270 [经济管理—企业管理]
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参考文献22

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二级参考文献32

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科技和产业
2012年 第9期

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