辽宁省温泉滑雪旅游开发现状与发展对策

Current Situation and Countermeasure of Hot Spring Skiing Tourism in Liaoning Province

以滑雪为主的体育旅游和以温泉为主的休闲旅游是近年来产生的新的旅游形式。辽宁有着丰富的滑雪资源和温泉资源,辽宁的温泉滑雪旅游业经过几年的发展已经初见成效,但依然存在着一些问题。通过对辽宁省的温泉滑雪旅游业的自然优势和发展现状进行分析,提出切实可行的对策,通过整合温泉滑雪旅游资源、提高人员素质、细化客户群体、打造品牌效应等措施,提升辽宁的温泉滑雪旅游业,使这一产业健康发展。

The skiing oriented sports tourism and the hot spring oriented leisure tourism are becoming new touring fashion in recent years. In Liaoning province, there are abundant resources of skiing and hot spring, and the hot spring skiing tourism has got initial achievement after years of development, but still is up against some problems. For well developing the hot spring skiing tourism in Liaoning province, by analyzing the re- lated natural advantages and current situation, the paper suggests some feasible measures as follows： integra- ting the resources of hot spring skiing, improving the employees quality, detailing the client group, develop the brand effect.