重庆市旅行社业的不足及对策

Towards the Shortage and the Countermeasures of the Travel Service Industry in Chongqing

重庆市是我国中西部地区唯一的直辖市，长江上游的经济中心，也是有待开发的旅游资源最多的直辖市。虽然近年来重庆市旅游业发展很快，在全市国民经中的地位日益重要，同时在全国的影响力逐渐增强，但在旅行社业的发展过程中也表现出一些问题，同时面临着一定的竞争压力与市场挑战，如何将旅游资源优势充分转化为经济优势，是重庆市旅游业目前所面临的艰巨任务。本文就重庆市旅游业目前发展状况做了简单的分析，以便对重庆旅游业的发展帮助。

In the central and western regions of China, Chongqing is the only one municipality, the economic center of the upper reaches of the Yangtze River, and one of the municipalities with the largest amount of tourism resources to be developed. Although in recent years the development of tourism in Chongqing Municipality has become rapid and become the increasingly important status in the Municipality＇s GDP with gradually increasing influence in the whole country, some problems has occurred in the course of the development of the travel industry which faces to some competition pressure and market challenges. How to change the tourism resources into the economic advantages is a challenge that the Municipality of Chongqing should face to. This paper makes a simple analysis about the current tourism situation of the Municipality of Chongqing in order to do some help to the future development of its tourism industry.