掌握技巧,破解领导与媒体沟通中的三大难题

Master the Skills to Solve Three Major Problems in the Communication between Leaders and the Media

在领导与媒体的沟通过程中,面对来势汹汹的负面新闻,怎么应对?面对我行我素的媒体报道,怎么解决?面对咄咄逼人的媒体提问,怎么回答?这三大难题的破解对于提高领导干部与媒体沟通的技巧有着非常重要的作用。文章试图通过理论与实践相结合的探索,为破解领导与媒体沟通中的这三大难题提供帮助和借鉴。

In the process of communication between leaders and the media, how do leaders deal with the raging negative news？ how do leaders solve media＇s coverage at will？ how do leaders answer the aggressive questions from the media？ To solve the three major problems plays a very important role in improving the effect of leading cadres to communicate with the media. This paper attempts to provide help and reference for solving the three major problems in a theoretical and practical way.