基于地理集中指数和亲景度的南京市入境旅游客源市场结构研究

A STUDY ON THE INBOUND TOURIST MARKET STRUCTURE OF NANJING BASED ON GEOGRAPHY CONCENTRATE INDEX AND FAMILIARITY

对南京人境旅游客源市场的准确分析，是南京国际旅游业可持续发展的前提．入境旅游在我国旅游业中长期处于优先发展的状态，因此对于入境旅游市场的研究一直备受旅游研究者和业界的重视．笔者运用地理集中指数和亲景度指标，定量分析2004—2010年南京入境旅游客源市场的结构特征，得出：1）南京旅游客源市场越来越分散，旅游经营越来越稳定；2）“亲景度”普遍较高，差异较为明显；3）客源市场“亲景度”年际变化较大，整体呈下降趋势；4）客源市场空间变化明显．据此，为南京国际旅游市场的可持续发展提供有力的理论支持．

The analysis of Nanjing inbound tourist market structure development of Nanjing international tourist market. Inbound tour is priority is the prerequisite for sustainable development in China, so tourism researcher and companies pay much attention to study the tourist market structure. The authors analyze the characteristics of inbound tourist market in Nanjing from 2004 to 2010 quantitatively based on Geography Concentrate Index and Familiarity. The results suggest ：1 ） the tourism market of Nanjing is increasingly dispersion, and tour development is more and more stable; 2 ） the familiarity of tourist marketing in Nanjing is general high, and the difference of each familiarity between Nanjing and tourist market is obvious;3 ） the inter- annual variation of familiarity of tourism market is big and shows downward trend ;4） the spatial variation of tourism market is significant. According to the results, the study can provide theory for sustainable development of Nanjing international market.