中外饭店收益管理影响要素对比研究

A COMPARATIVE STUDY ON THE INFLUENTIAL FACTORS IN DOMESTIC AND FOREIGN HOTEL REVENUE MANAGEMENT

收益管理在上世纪70年代末诞生于美国航空公司．由于在航空业中收益管理收效显著，也引起了其他性质相似行业的关注，饭店业也不例外．在90年代初，美国的万豪（Marriott）饭店集团最先采用收益管理方法，取得了巨大成功．旅游饭店收益管理通过对不同细分市场客人的客房人住时间和价格的有效管理达到最大的客房收益．笔者通过调查访谈和调查问卷的方式让中外旅游饭店的工作人员对影响收益管理的关键要素打分，然后根据美国学者Griffin的研究成果，对调查问卷的结果进行综合分析，指出我国旅游饭店在收益管理方面存在的问题，并提出了相应的策略．

Born in the late 1970s in the airline industry of United States, revenue management became an effectively solution to the revenue management of airline industry, thus attracted the attention from related industries, including hospitality industry. In early 1990s, Marriott Hotel Group of U. S. A first used revenue management in the tourist hotel industry, and achieved great success. The revenue management of tourist hotels gained the maximum revenue from room rent by effective management on check - in time and pricing of different market segments. This paper uses the research methods such as survey and interviews and questionnaire, the staff of domestic and foreign tourist hotels rate on key factors affecting the revenue management. Then on the basis of research result of Griflqn, the article analyses the survey results comprehensively. It points out the existing problems in the revenue management of our domestic hotels and puts forwards countermeasures.