高校体育场馆网络虚拟营销可行性研究

The Study on Feasibility of Campus Stadium Virtual Network Marketing

随着全民健身运动的推广,我国体育锻炼人口大幅增加,公共运动场地缺乏的问题随之暴露出来,严重制约了我国群众体育的进一步发展。随着高等教育的普及,我国高校拥有的体育场馆数量不断增加,但是普遍存在利用率低下、使用形式单一、管理混乱等情况。如果将高校体育场馆充分利用起来为全民健身运动服务,既能解决公共运动场地缺乏的问题,又能改善高校体育场馆目前的弊端,达到双赢的局面。本研究重点探讨如何在互联网上构建一个整合全部高校场馆资源供广大群众使用的网络平台,真正实现高校体育场馆为群众体育服务的目标,同时为高校体育产业的发展提供新的思路。

With the promotion of the national fitness campaign, increasing people start doing exercise. The question that block the development of sports exposed which is a lack of public sports venues. With the popularization of higher educations, the number of sports venues in colleges and universities is increasing. But the situations are existing, for instance, low utilization, singleness of usage form, and disordered management. Taking full advantage of the campus stadiums to serve the national fitness, not only solve the problem of the shortage of public sports venues, but also improve the defects of campus stadiums, which can reach a win-win situation. This paper focuses on building an internet platform of all campus stadium resources which can reach the goal to serve national fitness, and provide new ideas for the development of the college sports industry.