金融危机下我国旅游消费需求的口红效应研究

Research of China tourist requirement lipstick effect under financial crisis

本文采用了实证研究和定性分析相结合的方法,从入境旅游、国内旅游、出境旅游三个方面分析了全球金融危机对我国旅游需求的影响。经过分析发现了金融危机下我国旅游消费需求的"口红效应"现象。同时,本文通过理论论证揭示了旅游业将逐渐从"口红效应"的被边缘化的角色转变为受益者,希望为我国旅游业在今后应对类似危机的经营管理中提供有益的借鉴。

This paper,using empirical research and qualitative analysis two study methods,analyses the influence of global financial crisis to China tourism demand from three aspects of inbound tourism,domestic tourism and outbound tourism.Through analysis,it finds out the lipstick effect of tourism demand under financial crisis in China.Meanwhile,after argument and demonstration,the article concludes that the tourism industry will transfer marginalized role into beneficiary.This conclusion can provide China tourism industry with some theoretical guidance in dealing with the similar crisis in the future.