我国老龄产品产业发展状况探析——基于北京市老年人保健品服用状况分析

China old age product product industry development situation probing-Analysis based on Beijing old people health care product usage situation

目的从北京市老年人保健品服用状况的视角入手,初步了解我国老龄产品产业发展状况。方法本文运用2010年中国城乡老年人口状况追踪调查(北京地区)的数据对老年人关于保健品的服用情况做以分析,从人口学因素、老年人自身状况因素等角度进行交叉分析,旨在从老年人保健品服用状况出发,探析我国老龄产品产业发展的状况。结果北京市老年人的保健品服用率一直较低,对于年龄、地区、教育程度、身份、经济状况、慢性病、自评健康和生活满意度的交叉分析统计学显著。结论在我国,保健食品行业市场潜力巨大,应该了解老年人的选择心理,正确倡导是我国老龄产品产业进一步发展。

Objective To realize the development of aging production industry through the angle of the condition of health production using among the elderly in Beijing.Method Using the data of urban and rural elderly population tracking survey in China（Beijing Area） to analysis the condition of health production using among the elderly,using cross table to do the statistic analysis with population factors、situation of elderly population and other factors,aiming to realize the situation of aging production industry in China.Result The rate of health production using among elderly in Beijing is low,age、area、education、identity、economic situation、chronic、self-rate health and satisfaction are statistically significant after using the cross table.Conclusion In China,there is a potential market in health production industry;we should know the choosing inclination and promote the development of the aging production industry.