微博时代的中医药文化传播创新路径探讨

Discussion on the Approach to Cultural Communication and Innovation of Traditional Chinese Medicine at the Age of Microblog

微博的出现极大地改变了信息的传播方式,也为中医药文化的传播开辟了一条新的途径。本文通过回顾当前中医药文化的传播路径及微博在信息传播中的特点,提出将微博用于中医药文化的传播当中,并对未来的研究及工作进行了展望。研究结果有助于中医药文化传播路径的创新。

The emergence of microblogging has greatly changed the dissemination way of information, and also opened up a new way for the spread of the Chinese medicine culture. This paper reviews the propagation path of Chinese current medicine culture and the characteristics of microblogging in the information dissemination, and proposes that microblogging can be used in the spread of Chinese medicine culture, and then points out the prospect of future research and work. This result will contribute to the innovation of propagation path of Chinese medicine culture.