我国体育旅游发展现状及对策研究

A Study on the Development Situation of Sports Tourism in China and the Countermeasure

体育旅游作为旅游产业和体育产业交叉渗透产生的一个新的领域,具有广阔的发展前景,必将极大地推进旅游业的迅速发展。本文在充分认识我国体育旅游发展现状的基础上,指出我国体育旅游目前存在的问题,论述了我国体育旅游业的发展对策。

Sports tourism,as a new field integrating tourism industry with sports industry,has a vast prospect in its development,and it will surly greatly promote the rapid development of tourism.Based on a comprehensive knowledge of the development of China＇s sports tourism,this paper points out the current problems in China＇s sports tourism,and interprets the countermeasure for the development of China＇s sports tourism.