文化工业中的艺术与时尚

Art and Fashion in Cultural Industry

"文化工业",简而言之是一种自上而下利用现代技术手段将文化产品标准化、商品化、娱乐化的生产机制。法兰克福学派的代表霍克海默、阿多尔诺借助"文化工业"概念,批判为大众消费量身定做的控制性文化,尽管文化工业在某种程度上能填补人们空虚的精神世界,但其实质是制造一种虚假的满足感并让人沉沦其中。在当代,艺术与时尚都已纳入文化工业的麾下,它们表面上推陈出"新",实际却隐藏了相同的利润动机。在文化工业大规模的复制和传播中,艺术与时尚日渐弥合;艺术的创新性、否定性在商业化的运作中日渐消磨。

＂Cultural Industry＂ is a kind of productive mechanism which makes cultural products with the help of modern technical in a way of standardization, providing entertainment and making money. Horkheimer and Adorno, as the repre- sentatives of the Frankfurt School, propose the concept of ＂Cultural Industry＂ in order to critique the culture control which is carefully designed for the mass. Although, to some extent, products of the cultural industry are able to comfort the feeling of emptiness in the spiritual world, it creates an illusion of satisfaction and makes the people addicted to them. In contem- porary, art and fashion have been deeply involved. Judged by appearance, it commits to pursue innovation, but the hidden motive is to make profit as much as possible. Because of the reproduction and dissemination of the cultural products on a large scale in the cultural industry, the gap between art and fashion almost disappeared; the essential characteristics of art no longer exist in the commercialization of the art product.