奈达功能对等视角下英语广告中仿拟的翻译策略

Translation of Parody in English Advertisements in Perspective of Functional Equivalence

本文运用尤金·奈达的功能对等理论分析了仿拟在英语广告中的应用与翻译方法,英语广告的翻译应以汉语受众的接受心理为基础,追求功能对等的翻译效果,为产品赢得更大的效益。

This paper makes an analysis of translation of parody in English advertisements in the perspective of functional equivalence. In order to promote sales through advertisements, the trans- lation of English advertisements should be focused on the psychological acceptance of the Chinese to achieve the effects of functional equivalence.