体验式营销在中国电信营业厅工作中试行的探讨

Exploration of experience marketing in China telecom business hall

3G时代的到来和全业务经营的全面铺开,使得三大运营商不约而同地将体验式营销作为一种重要的经营方式。文章以中国电信为例探讨电信营业厅在开展体验式营销中的一些思路。

With the arrival of the 3G era and the spreading of all-around business operation, the three large operators all take the experiential marketing as an important mode of operation. Taking China teleeom as an example, this paper expounds the experiential marketing in telecommunication business hall.