新政策下的信托营销监管问题探究

The new policy of the trust of the marketing regulatory issues explored

在信托公司由"产品主导型"向"客户导向型"理财机构转变的思路指导下,银监会颁布新通知,要求信托公司构建以客户为核心,以专业化资产配置和财富管理为主要服务内容的信托营销模式。新的营销模式引起了行业的震动,有望解决银监会对信托公司以及第三方公司监管力度不够的难题。然而,新政策在营销人员从业资格、营销中心的限制、异地营销中心监管等三个方面依然存在漏洞,需要进一步完善监管法规。

In the trust company by ＂products leading＂ to ＂customer orientated＂ tinancial institutions under the guidance of the transformation of idea, banking regulatory commission issued new circular asking trust company construct with customers as the core, professional asset allocation and wealth management as the main service content of the trust of the marketing model. The new marketing mode caused the vibration of the industry, is expected to solve the banking regulatory commission of trust companies and third party company supervision not enough problems. However, the new policy in the marketing personnel qualifications, marketing center of the restrictions, the different marketing center and supervision of three aspects remain loophole; need to further perfect the supervision regulations.