摘要
据国内外机构预测,中国乘用车行业已告别“快增长时代”,市场将保持5%-8%的增速逐步进入”微增长时期”。在市场环境的变动下.各大整车企业将调整发展战略并提高企业自身能力。博斯公司认为,整车企业在此过渡时期呈现以下特点:首先,外资品牌本土化趋势将进一步加强,最后形成研发、生产、销售以及管理团队的深度本土化。其次,自主品牌将继续”走出去”战略,在海外通过建厂、成立研发中心及以并购整合等方式投入更多资源支持海外市场的拓展。最后.整车企业将会强化产品创新,加强成本控制,从而在这个竟争日益激烈的环境中保持竞争优势。这些整车企业的变化趋势将给中国零部件企业带来新的挑战。
According to forecast by organizations both from domestic and abroad,China's industry of passenger auto has said good-bey to the 'Era of fast increasing',and gradually entered the 'Period of declined increasing'.Under changes of market environment,every large enterprises of whole set of auto will adjust development strategy and improve self-capability of enterprises.The changing trend of these enterprises of whole set auto will bring new challenge to enterprises of auto parts in China.How will enterprises of every kind of parts face with this new round of challenges?
出处
《汽车零部件》
2012年第9期29-30,共2页
Automobile Parts