摘要
经济全球化、产品国际化的今天,品牌引入了更多、更深、更丰富的内涵,品牌不仅是争取市场和争取最高利润的一种保证,打造区域品牌更是一个地区产业发展到高级形态的必然趋势。本调研报告立足于山东省淄博市周村区近年来打造区域品牌,推动先进加工制造业发展的情况,从各方面进行了总结和分析,以期能给其他各地区域品牌建设带来积极的借鉴。
In the current situation of globalization and product internationalization,the brand is not only a tool of earning the market and high profits,but also a necessary tendency of the senior form of industry development.This paper summarizes and analyzes the development of regional brand and the development of processing and manufacturing in Zhoucun District,hoping to provide positive reference for the construction of regional brand in other regions.
出处
《科教文汇》
2012年第26期202-204,共3页
Journal of Science and Education
关键词
周村区
区域品牌
建议对策
Zhoucun District
regional brand
suggestion and countermeasure