摘要
作为年播节目,《感动中国》以其独特的节目形态和内容被盛赞为"中国的一部年度精神史诗"。节目注重稀缺差异性定位,以人格力量吸引观众,以"反分众化"扩大观念群,以庄重大气展现其审美品格。在自我表达中,运用颁奖典礼现场中短片、颁奖词、人物采访的有机结合以及现场之外与其它媒体和受众的联合互动进一步扩展了宣传效果。通过定量、定性分析综合使用的方法分析典型报道中"平民英雄"的崛起,探究《感动中国》新生而又蓬勃的原因,以期对国内其他电视节目的运作有些许借鉴作用。
As year broadcast programs, Moving China with its unique form and content of the programs is praised as "China' s annual spirit epic". Programs focus on scarce difference position, attract the audience by the force of personality, with "hack focus" expand concept group, show its aesthetic quality in a solemn atmosphere. In self expression, use the short film in the award ceremony, presentation words, combination of interview as well as off-site joint interaction with the media and other audiences to further extend the propaganda effect. Through integrated quantitative and qualitative analysis, using the method, "civilian heroes" rising in typical reports, the causes of China' s new and vibrant is explored, to help to have some reference for other domestic and foreign television operation.
出处
《湖南人文科技学院学报》
2012年第3期85-88,共4页
Journal of Hunan University of Humanities,Science and Technology
关键词
稀缺差异性定位
平民英雄
典型报道
联合互动
scarce difference position
civilian hero
typical report
joint interaction