期刊策划工作简论

A Brief Review on the Scheme of Periodicals

策划工作是现代期刊的中心环节 ,并且是传统期刊与现代期刊的重要分野。现代期刊导入策划概念是市场经济发展的必然要求。现代期刊策划包括期刊的受众策划、形象策划、发展策划、选题策划、稿源策划、版面策划、包装策划、营销策划。其中前三种属战略策划 ,后五种属战术策划。做好策划工作必须优化策划环境 。

Designing is the key link to modern periodicals, and the important dividing line between traditional periodicals and the modern ones. It is the internal law with the development of market economy for modern periodicals to introduce the concept of design which is related to receivers, image, development, selecting topics, sufficient contributors, layout, packing and selling. The former three are strategic ones while the rest are tactical ones. Pleasing design is based on optimized environment and right way of relevant problems handling.